Top 10 Most Desirable Countries in the World

Every year, Wanderlust Magazine’s Reader Travel Awards celebrate the most incredible destinations worldwide, based on votes from passionate travelers. In 2024, millions of votes were cast, and the results are in! These ten countries have captured the hearts of adventurers, culture seekers, and nature lovers alike. Let’s explore what makes them so desirable.

1. Australia – The Land Down Under Tops the List!

Australia: The Land Down Under | Princeton Alumni

Australia takes the top spot once again! With its breathtaking Great Barrier Reef, vast Outback, and world-class cities like Sydney and Melbourne, it’s no wonder travelers adore it. What makes it even more special? The rise of Indigenous-led cultural experiences, giving visitors a deeper connection to the land and its rich history.

2. Canada – A Nature Lover’s Paradise

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Canada’s stunning landscapes, from the Rocky Mountains to Niagara Falls, make it an irresistible destination. Whether you’re skiing in Whistler, exploring French culture in Quebec, or marveling at the Northern Lights, there’s something for everyone. Plus, its commitment to sustainability appeals to eco-conscious travelers.

3. Japan – A Perfect Blend of Old and New

15,761 Japan Neon Stock Photos - Free & Royalty-Free Stock Photos from  Dreamstime

From ancient temples in Kyoto to the neon-lit streets of Tokyo, Japan offers a seamless mix of tradition and modernity. Food lovers rejoice—sushi, ramen, and matcha treats are just the beginning of a culinary adventure. Add in cherry blossoms and bullet trains, and you have a dream destination.

4. USA – A Country of Endless Possibilities

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With its diversity of landscapes and cultures, the U.S. remains a traveler favorite. National parks like Yellowstone and the Grand Canyon showcase nature’s wonders, while cities like New York, Los Angeles, and New Orleans provide music, food, and entertainment like nowhere else.

5. New Zealand – A Land of Adventure

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New Zealand is a dream for outdoor enthusiasts, offering jaw-dropping fjords, lush green hills, and adrenaline-pumping activities like bungee jumping. Its rich Maori culture adds depth to the experience, making it a well-rounded destination for travelers seeking both adventure and cultural immersion.

6. Costa Rica – The Eco-Tourism Capital

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If you love nature and sustainability, Costa Rica is the place to be. Known for its rainforests, exotic wildlife, and pristine beaches, this country is a haven for adventure seekers. Whether it’s zip-lining through the jungle or spotting sloths in the wild, Costa Rica is an eco-lover’s dream.

7. South Africa – The Ultimate Safari Destination

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Wildlife lovers, take note! South Africa offers some of the best safari experiences in the world, with the famous Kruger National Park home to lions, elephants, and rhinos. Cape Town’s breathtaking scenery, wine country, and cultural experiences make this country even more desirable.

8. Brazil – Vibrant Culture and Natural Wonders

2-Day Group Iguazu Falls Tour with Airfare from Buenos Aires 2025

Brazil is bursting with energy, from its legendary Carnival celebrations to its stunning natural beauty. The Amazon Rainforest, Iguazu Falls, and iconic beaches of Rio de Janeiro make it an unforgettable destination. Add in samba music and delicious cuisine, and it’s easy to see why travelers love Brazil.

9. South Korea – A Hidden Gem in Asia

Exploring South Korean Culture: A Journey Worth Taking | IVHQ

South Korea is a perfect mix of tradition and modernity. Explore ancient palaces in Seoul, relax on the beaches of Busan, and indulge in delicious Korean BBQ and street food. Thanks to K-pop, K-dramas, and the country’s cutting-edge technology, South Korea has quickly risen as a top travel spot.

10. Peru – A Treasure Trove of History

Machu Picchu Adventure Tours - Journeys International

Machu Picchu is just the beginning of what Peru has to offer. From the breathtaking Andes Mountains to the Amazon Rainforest, the country is rich in adventure and culture. Its world-renowned cuisine, including ceviche and pisco sours, makes the trip even more delicious.