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Rapid Increase in End-use Adoption to Horehound Market Revenue Growth Forecast to 2028

Press Release

Horehound or white horehound is an aromatic perennial herb which is cultivated in Asia, America, and Europe. Horehound belongs to the mint family and is the common name for Marrubium vulgare L plant. The Horehound plant is known for its potential capabilities as a medicinal plant. The horehound is used in the treatment of bronchitis, cough, digestive problems, and motion sickness. The horehound’s expectorant property enables it to be used in herbal lozenges and syrups to get rid of clogged nose and cough. Besides, horehound has analgesic and antispasmodic properties which further add-ons to its cough-relieving properties. Horehound not only acts as an expectorant but also as a vasodilator, thus being potent in the treatment of congested bronchitis. Horehound is used in treating digestive problems and dyspepsia by increasing the production of saliva and gastric juices, and it is also used to stimulate appetite. The horehound is used in tea, the tea thus exhibits diaphoretic, antispasmodic, and diuretic properties and is used in the treatment of uterine fibrosis, improving heart muscle contraction, and improving cholesterol level. Also, horehound is used as a flavoring agent in candies and beverages due to its intense taste and flavor.

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The horehound is expected to have a lucrative demand over the forecast year owing to its medicinal properties and potential capabilities in the treatment of bronchitis and cough. This bitter herb is used in the modern formulation of medicinal candies, lozenges, and syrups to help the consumer get rid of nasal congestion, cough, and sore throat. The herb is used in the treatment of bronchitis by opening the congested airways, making the herb popular among the consumers. The need for horehound is also anticipated to increase due to the use of the herb in relieving digestive problems. Besides, horehound is also used as an appetite stimulant as it helps in releasing saliva and other gastric juices. The demand for Horehound is further expected to increase owing to the use of horehound as a flavoring agent in candies and beverages due to the unique and intense flavor of the herb. The increasing market of herbal dietary supplement and confectionaries is further providing a thrust to the demand for horehound.

Horehound market: Market Segmentation

On the basis of nature, the Global Horehound market has been segmented as:

  • Organic
  • Conventional

On the basis of form, the Global Horehound market has been segmented as:

  • Liquid
  • Powder
  • Oil

On the basis of application, the Global Horehound market has been segmented as:

  • Food Flavoring agent
  • Pharmaceuticals and Drugs

On the basis of distribution channel, the Global Horehound market has been segmented as:

  • Direct
  • Indirect
    • Drug stores
    • Speciality stores
    • Online retailers

On the basis of region, the Global Horehound market has been segmented as:

  • North America
  • Latin America
  • Europe
  • CIS & Russia
  • Japan
  • APEJ
  • The Middle East & Africa

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The key market participants identified across the value chain of the global Horehound market are: The Great American Spice Co., Bickford Flavors, Mountain Rose Herbs, Monterey Bay Spice Company, Inc., Merck KGaA, Ricola AG, Herb Pharm

Opportunities for Horehound market:

The market for horehound is anticipated to increase over the forecast year owing to its preventive and therapeutic properties. The consumers of developed regions are more inclined towards herbs and natural products as they do not have any adverse effect on health and have potential in the treatment of health problems. The increasing use of horehound in the treatment of a cough and bronchitis is making the market for the horehound herb witness a growing demand. The horehound is used in the formulations of syrups, and lozenges to treat clogged nasal cavity and cough. The need for horehound is also increasing due to growing consumer inclination towards dietary supplements as the herb is used as an aid to relieve digestive problems and also used to stimulate appetite. Besides, the use of horehound as a flavoring agent in food and beverage industry is further providing market opportunities for the horehound herb.