Lead generation a process in which, various business create customer interest and inquiry into service or product via various market strategies such as advertising, social media, PR campaign, events and others. When the customer makes inquiries, it record gets captured, and customer recorded data further assist in converting a prospect into the customer. The process of lead generation is now done by dedicated software know as CRM lead management software.
Also, these CRM lead management software assist in lead nurturing, which is a process of sorting data of prospect and scheduled the meeting to demonstrating the product or service and then finally taking follow up of prospect.
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CRM Lead Management Market: Drivers and Restraints
Increasing competitive pressure in the market are pushing vendor to offer better customer services by managing leads, which is anticipated to drive the CRM lead management software market. Also, increase in adoption of the software in various verticals such as banking, insurance, and others, which is the crucial factor driving the growth of the CRM lead management software market.
Further, the end-user industry is adopting cloud based services to offer better client services and to generate the lead for business, which is the major factor anticipated to project, opportunistic growth during forth coming years.
Global CRM Lead Management Market: Market Segmentation
Global CRM Lead Management Market can be divided into three segments, based on deployment, industry, and Region.
Segmentation on the basis of Deployment for CRM Lead Management Market:
The major segments of CRM Lead Management Market on the basis of the Deployment include:
- On premise
Segmentation on the basis of Industry for CRM Lead Management Market:
The major segments of CRM Lead Management Market on the basis of the Industry include:
- Food & Beverages
- Government Relations
- Health, Wellness, and Fitness
- Logistics and Supply Chain
- Marketing and Advertising
- Renewables & Environment
- Retail & Manufacturers
Global CRM Lead Management Market: Regional Trend
North America is estimated to capture largest market share regarding revenue, owing to increase in adoption of CRM Lead Management in various verticals such as retail & manufacturing, hospitality, insurance, pharmaceutical & healthcare and other sectors. In order to sustain in the competitive market, vendors are adopting CRM lead management solution to offer better customer services and sustaining long-term customer relation via automated tools, which is the key factor trending in CRM Lead Management market.
Followed by North America, Europe is anticipated to capture second largest market share regarding revenue, due to increase in demand of software in managing customer services and feedbacks, which is anticipated to drive the CRM Lead Management market during the forecast period.
Asia Pacific CRM Lead Management market is expected to grow at the fastest CAGR, due to the presence of trained & skilled labor. Also, low labour cost is the other factor attributing to the growth of the market in the respective region. Further, Asia Pacific countries such as China and India are growing technologically advance day by day, in order to offer quality software solution, which is anticipated to pilot the growth of CRM Lead Management market.
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Global CRM Lead Management Market: Competitive Landscape
Some of the prominent players in the CRM Lead Management market include Oracle, SAP SE, Adobe Systems, Microsoft Corporation, Salesforce.com, Inc., Genesys Telecommunications Laboratories, Verint Systems Inc., Nice Systems and IMS Health.
Other players vendors associated with CRM Lead Management market are Infusionsoft, ProsperWork, and Claritysoft, Inc.