The global consumer goods industry has undergone significant transformation over the past few years, creating an absolute need for product customization to suit various consumer needs. In order to survive in this dynamic market with its ever-changing consumer trends, it becomes critical for a brand to find innovative ways to market their products. Bumper stickers are one of the most effective solutions at the disposal of product vendors. Bumper stickers have been around for a while now, and their preference is expected to be high, over the forecast period as well. Bumper stickers are advertising labels that are attached to vehicles, which then act as a mobile advertising platform. The mobility gives bumper stickers a competitive edge over its static counterparts. The global bumper stickers market is therefore anticipated to witness healthy growth well into the next decade.
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Global bumper stickers market: Dynamics
The global bumper stickers market is expected to be fuelled largely by increasing demand from the supply-side for better means of advertising. Bumper stickers are considered by effective as they enable mass-advertisement. Due to their mobility, bumper stickers reach a much larger audience and therefore have high preference among vendors as a fuss-free and cost effective advertising solution. The global bumper stickers market has a largely positive outlook, which is attributed to the various industries they find applications in. Product and service advertising campaign is a must have for any growing brand in today’s market, and as a result, companies operating in any industry emphasize on enhancing their brand advertising campaign to increase their reach. Other reasons for high preference for bumper stickers are – customizability and low cost. Bumper stickers can be designed specifically to indicate the nature of business, thereby standing out in the crowd. Bumper stickers also cost less to order. Bumper stickers generate higher revenues per customer gained, thereby making bumper stickers an ideal choice for vendors to market their products. Despite the largely positive outlook, there are certain factors that might hamper growth of the global bumper stickers market, such as, increasing use of other advertising solutions. Bumper stickers face competition from tote-displays, billboard hoardings, and other such means of advertising. However, due to their mobility, bumper stickers are anticipated to stay in the competition, over the forecast period. Disrupting factors such as the growth of online advertising might hamper growth of the global bumper stickers market.
Global bumper stickers market: Segmentation
The global bumper stickers market has been segmented as follows –
On the basis of material:
- Decal paper
- Plastic (PVC)
On the basis of product type:
On the basis of application:
- Commercial advertisement
- Religious advertisement
- Political advertisement
- Sports advertisement
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Global bumper stickers market: Geographical Outlook
The global bumper stickers market has been segmented into seven regions as follows –
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Middle east & Africa (MEA)
The emerging economies are expected to be the highest contributors to growth of the global bumper stickers market. In addition, the North America and Western Europe region currently enjoy leading positions in the global bumper stickers market. Japan is expected to closely follow the North America and Western Europe market. However, the APEJ bumper stickers market is anticipated to overtake the North America and Western Europe bumper stickers market, as a direct result of the sheer volume of vehicles produced annually. China is the leading car manufacturer in the world, and is expected to drive the APEJ market, with India. Growth in vehicle production will fuel the global bumper stickers market. Healthy competition among top vehicle manufacturing countries is therefore desirable for growth of the global bumper stickers market.
Global bumper stickers market: Key Players
Few of the key players operating in the global bumper stickers market are – Marking Systems, Inc., Nadco Tapes and Labels, Inc., Techprint, Inc., Western States Envelope & Label, Griff Paper & Film, Label Systems, Inc., M13 Graphics, Ingraphics, Inc. and Industrial Nameplate, Inc.