Growing number of health-conscious consumers across the globe today are demanding for food products offering natural sweetness with reduced calorie content. Sweeteners are added to number of food products including, beverages, bakery, desserts, confectionary, sports nutrition and others thus resulting in their increasing consumption. Next generation stevia is produced from the fermentation process rather than extraction. Several genetic innovation studies have identified Reb D and Reb M glycosides as chemical compounds present in stevia leaf that are responsible of giving the plant its sweetness. Reb M also delivers superior flavor profile in comparison to other steviol glycosides present in stevia leaf, thus contributing toward the global next generation stevia market growth. These glycosides are the sweetest component of the plant and are used in several application areas. The global next generation stevia market is expected to witness significant increase in the near future owing to its better sweetness and aftertaste.
Increasing Demand for Processed Food Products is driving the Market for Next Generation Stevia:
Carbonated drinks and other beverages have long been remained in the scrutiny due to their high sugar content. To reduce the consumption of sucrose and other artificial sweeteners, various chemically synthesized low-calorie sweeteners are trending in the food and beverages industry currently. However, consumers inclination towards the natural ingredients along with demand for healthy food products is been one of the trending concept globally which is pushing the penetration of zero calories, non-GMO sweeteners including, next generation stevia. Increasing number of manufacturers have increased their presence in the production of next generation stevia market in the recent years in order to bring high-intensity next generation stevia sweetener without compromising the taste in the marketplace thus pushing the revenue generation. For example, in 2017, Ingredion, in partnership with SweeGen Inc., launched BESTEVIA Reb M stevia leaf sweetener in the US and Canada thus, entering into the production of next generation stevia.
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Global Next Generation Stevia: Market Segmentation
On the basis of form, the global next generation stevia market has been segmented as – Liquid Powder
On the basis of application, the global next generation stevia market has been segmented as – Bakery Confectionery Cereal Based Products Dairy Products Beverages Carbonated Beverages Juices Others Nutraceuticals/ Pharmaceuticals Others
Global Next Generation Stevia Market: Key Players
Some of the key players operating in the global next generation stevia market are Cargill, Incorporated, PureCircle, GLG Life Tech Corporation, Ingredion Incorporated, SweeGen among others. Global rising demand for natural sweeteners coupled with rising obese and diabetic population has resulted in introduction of sweeteners delivering sugar like sweetness and zero calories without any side effects thus creating market opportunity for next generation stevia based sweeteners. Such next generation stevia sweetener offers feasible pricing, sustained availability and consistent quality.
Key Developments In Global Next Generation Stevia Market In 2017, SweeGen, which is a U.S. based manufacturer of non-caloric, non-GMO sweeteners several industries and Ingredion Incorporated, a leading global provider of ingredient solutions to diversified industries, announced the approval of SweeGen's next generation stevia sweetener, Reb M sweetener derived from the stevia leaf for use in food and beverage. In 2017, Evolva entered into collaboration with Cargill Inc. which is a U.S. based manufacturer and provider of food, agriculture, financial and industrial services globally for the introduction of next generation stevia sweetener, EverSweet.
Opportunities for Next Generation Stevia Market Participants
Increasing number of manufacturers are investing in the technologies that enable development and production of next generation stevia sweeteners for sugar reduction thus, contributing towards the global next generation stevia market since the approval of stevia in 2008 as a commercial ingredient in food and beverages industry, stevia based products have experienced tremendous growth in the global market which is one of the prime factors towards the growing popularity of next generation stevia in the near future.
The report covers exhaustive analysis on: Market Segments Market Dynamics Market Size Supply & Demand Current Trends/Issues/Challenges Competition & Companies Involved Technology Value Chain Market Drivers and Restraints
Regional analysis includes: North America (U.S., Canada) Latin America (Mexico, Brazil, Argentina, Peru, Chile, Rest of LATAM) Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Russia, Poland, and Rest of Europe) East Asia (Japan, South Korea, and China) South Asia (India, Indonesia, Malaysia, Philippines, Thailand, Rest of South Asia) Oceania (Australia, and New Zealand) Middle East and Africa (GCC Countries, Turkey, Iran, Israel, S. Africa, Rest of MEA)
Report Highlights: Detailed overview of the parent market Changing market dynamics in the industry In-depth market segmentation Historical, current and projected market size in terms of volume and value Recent industry trends and developments Competitive landscape Strategies of key players and products offered Potential and niche segments, geographical regions exhibiting promising growth A neutral perspective on market performance Must-have information for market players to sustain and enhance their market footprint
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