In the increasing modernization of dietary preferences and fast-paced culture, individuals are facing busy lifestyle and hectic time schedules, due to which they often miss their regular diet and snacks. Due to packed schedules, individuals also skip the consumption of refreshments. In order to manage busy schedules, instant tea premixes are capturing the market across the globe. Instant tea premixes contains tea extract powder along with milk powder with added spices or other flavors and sugar. It is an instant solution for tea consumers who have a preference for this beverage. Ingredients such as ginger powder, cardamom, saffron, lemongrass etc. are added to instant tea premixes which are proven to be healthier. Owing to added health benefits and less time taken for preparing tea, individuals with busy schedules are increasingly preferring to use instant tea premixes and boost the sales of instant tea premixes market.
Instant tea premixes market is expected to expand with substantial CAGR over the forecast period, owing to packed schedules of individuals. Asia-Pacific instant tea premixes market is expected to witness relatively high CAGR over the forecast period.
Instant Tea Premixes Market: Segmentation
Instant tea premixes market is segmented on the basis of product type, nature, sugar content, flavor, sales channel and region.
On the basis of product type, instant tea premixes market can be segmented into conventional premixes and vending machine premixes.
Instant tea premixes market is segmented on the basis of nature into hot tea premix and iced tea premix.
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On the basis of sugar content, instant tea premixes market is segmented into sweetened and unsweetened. Sweetened segment of instant tea premixes market is expected to witness relatively high growth over the forecast period, as individuals are focusing to consume low calories.
Instant tea premixes market is segmented on the basis of flavor into cardamom, ginger, masala, lemongrass, lemon, peach, and others.
Instant tea premixes market is further segmented on the basis of sales channel into direct sales and retail sales. Retail sales is further sub-segmented into modern trade, convenience stores, specialty outlets, modern grocery stores, online retailing and other retailing formats. Modern trade segment is expected to exhibit relatively high value CAGR over the forecast period.
Instant Tea Premixes market: Drivers, Restraints, and Trends
Owing to hectic lifestyle and busy working schedules, people have started to rely on on-the-go food products, leading to drive the sales of instant tea premixes market over the forecast period. Added health benefits in instant tea premixes such as anti-oxidants and different ingredients such as ginger powder, cardamom are proven to be healthy. This factor is expected to facilitate the growth of instant tea premixes market in upcoming years. Increasing corporate culture in developing economies is also expected to boost the sales of instant tea premixes market over the forecast period, as tea premixes are often provided as a refreshment in office cafeteria and commercial workplaces. Ease of making tea on-the-go is also a factor that is expected to contribute in enhancing the sales of instant tea premixes market.
On the other side, low penetration of instant tea premixes in many regions such as the U.S. is affecting the sales, hence could be considered as a restraint, impeding the market’s trajectory over the forecast period and affecting the growth of Instant Tea Premixes market.
Instant Tea Premixes Market: Regional Outlook
On the basis of region, Instant Tea Premixes market is segmented into five different regions: North America, Latin America, Europe, Asia Pacific and MEA.
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Among these regions, Asia-Pacific instant tea premixes market is expected to dominate with relatively high value share. China and India holds relatively high value of instant tea premixes market among the Asia-Pacific as well as global market. Middle East and Africa is also expected to have the significant value share of instant tea premixes market, as Middle East region accounts for significant consumption of instant tea premixes. The Latin America instant tea premixes market is expected to grow significantly over the forecast period. The Europe and the U.S. instant tea premixes market is also expected to increase with significant value CAGR over the forecast period.
Instant Tea Premixes Market: Key Players
Some of the key players in Instant Tea Premixes market are Girnar Food & Beverages Pvt. Ltd., Wagh Bakri Tea Group, Unilever (Lipton), Vending Updates India Pvt. Ltd., C. B. Shah & Co. (Tweak) and others.
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