Anti-Counterfeiting Packaging Market Projected to Witness Vigorous Expansion by 2020

Press Release

Packaging plays a crucial part in various industries such as food and pharmaceuticals. The most essential method to avoid counterfeiting is secure packaging. Anti-counterfeiting is one of the important processes of secure packaging that prevents copying and confirms the security of products. Manufacturers are minimizing their loss which was mainly occurred due to counterfeiting _x005F

products with the help of anti-counterfeiting technology. _x005F


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Based on the technology the market of anti-counterfeiting packaging is divided in two broad segments: authentication packaging technology and track & trace packaging technology. Authentication technology is the most dominant segment of anti-counterfeiting packaging market in terms of market share. Authentication technologies are further classified as ink and dyes, holograms and others. Track & trace technologies are further classified as barcode technology and RFID technology. On the basis of application anti-counterfeiting packaging are classified as food packaging, pharmaceuticals packaging and others._x005F


North America is the largest and fastest growing market for anti-counterfeiting packaging, followed by Europe. Asia Pacific is a niche market for anti-counterfeiting packaging. Japan represents the major market for anti-counterfeiting packaging in the Asia Pacific region. Rise in the development of packaging techniques used in the pharmaceuticals and food segments including track & trace and authentication technologies drives the anti-counterfeiting packaging market in the Asia Pacific region. _x005F


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Rising number of counterfeit products, increasing consumer awareness about counterfeit, increasing government regulation and emphasizing more on eliminating counterfeit products in many developing and developed nations and identification of expired products are some of the major driving force for anti-counterfeiting packaging market. High cost structure to track & trace infrastructure and lack of awareness for product originality are expected to pose severe challenges to the growth of anti-counterfeiting packaging market._x005F


Some of the major companies operating in the anti-counterfeiting packaging market include Avery Dennison, Alien Technology Corp., Inksure Technologies, Authentix Inc., Zebra Technologies, Alpvision, Sicapa, Essentra PLC, Impinj Inc., Flint Group, TraceLink Inc. and Catalent Pharma Solution Inc._x005F

_x005F _x005F Key points covered in the report_x005F _x005F _x005F _x005F Report segments the market on the basis of types, application, products, technology, etc (as applicable)_x005F _x005F

The report covers geographic segmentation_x005F _x005F North America_x005F _x005F _x005F Europe_x005F _x005F _x005F Asia_x005F _x005F _x005F RoW_x005F _x005F _x005F The report provides the market size and forecast for the different segments and geographies for the period of 2010 to 2020_x005F The report provides company profiles of some of the leading companies operating in the market_x005F The report also provides porters five forces analysis of the market._x005F _x005F _x005F _x005F

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