Vietnam Mobile Payment Market value, Developments, Key trends & forecast till 2025

Press Release

KD Market Insights offers an extensive study on Vietnam Mobile Payment Market 2018, which represents a detailed analysis of the report. The report on Vietnam Mobile Payment market is committed to fulfilling the requirements of the clients by giving them highly detailed current and future market trends in the Vietnam and regional/market. The exclusive data offered in the report is collected by research and industry expert team.

Mobile payment refers to payment services remotely performed through messages or mobile apps. Various mobile payment media, such as near-field communication (NFC), have been introduced to facilitate rapid money transfer. E-payment methods have been widely used in Vietnam, owing to change in customer preference from cash to digital payments and technological developments. In addition, rise in adoption of smartphones and increase in internet penetration have fostered several banks in the country to implement immediate payment services.

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Surge in need for immediate transactions in Vietnam is anticipated to be one of the major drivers of the Vietnam mobile payment market. In December 2017, Vietnam’s e-payment pioneer, MoMo, signed an agreement with a U.S.-based ride-hailing company, Uber Technologies, to enable passengers to pay for rides along with utility bills, airline tickets, and online purchases using the MoMo app. Moreover, banks in Vietnams have been focusing on e-payment; for instance, Sacombank and Maritime Bank have launched their own QR code-based online payment services, which are used at stores and restaurants. Thus, growth of the e-commerce industry, increased penetration of smartphones, improvement in standard of living, and need for quick & hassle-free transactions drive the growth of the mobile payment market in Vietnam.

However, data breaches & security concerns are expected to impede the market growth. Conversely, rise in awareness about mobile payment, exposure to social media, and increase in popularity of cashless payments in Vietnam are expected to present major opportunities for market expansion during the forecast period.

The Vietnam mobile payment market is categorized based on type, mode of transaction, type of purchase, application, and end user. Depending on type, the market is bifurcated into proximity payment and remote payment. By mode of transaction, it comprises short message service (SMS), near-field communication (NFC), and wireless application protocol (WAP). On the basis of type of purchase, it is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others. The applications covered in the study include hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others. According to end user, the market is classified into personal and business.

The key players profiled in the report include Mobivi, NganLuong, OnePay, Smartlink, Orange S.A., PayPal Holdings, Inc., Payoo, MOMO, 123Pay, and SohaPay.

Key Benefits for Stakeholders

– This study includes the analytical depiction of the Vietnam mobile payment market along with current trends and future estimations to determine the imminent investment pockets.
– The report presents information related to key drivers, restraints, and opportunities.
– The current market is quantitatively analyzed from 2016 to 2025 to highlight the financial competency of the industry.
– Porters Five Forces analysis illustrates the potency of buyers & suppliers in the Vietnam mobile payment industry.

Vietnam Mobile Payment Market Key Segments:

By Type

– Proximity payment
– Remote payment

By Mode Of Transaction

– Short message service (SMS)
– Near-field communication (NFC)
– Wireless application protocol (WAP)

By End User

– Personal
– Business

By Type Of Purchase

– Airtime transfer & top-up
– Money transfer & payment
– Merchandise & coupon
– Travel & ticketing
– Others

By Applications

– Hospitality & tourism
– Media & entertainment
– Retail
– Healthcare
– Energy & utilities
– IT & telecommunication
– Others

Key Market Players

– Mobivi
– NganLuong
– OnePay
– Smartlink
– Orange S.A.
– PayPal Holdings, Inc.
– Payoo
– 123Pay
– SohaPay

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Table of Content


1.1. Report description

1.2. Key benefits for stakeholders

1.3. Research methodology

1.3.1. Secondary research

1.3.2. Primary research

1.3.3. Analyst tools & models


2.1. CXO perspective


3.1. Market definition and scope

3.2. Key findings

3.2.1. Top impacting factors

3.2.2. Top investment pockets

3.2.3. Top winning strategies

3.3. Porter’s five forces analysis

3.4. Key Player Positioning, 2016

3.5. Market dynamics

3.5.1. Drivers Increase in penetration of smartphones Growth of the m-commerce industry Development of the fintech & payment industry

3.5.2. Restraints Data breach & security concerns

3.5.3. Opportunities Increase in demand for fast & hassle-free transaction services Initiatives to drive cashless payments in Vietnam


4.1. Overview

4.2. Proximity payment

4.2.1. Key market trends, growth factors, and opportunities

4.2.2. Market size and forecast

4.3. Remote payment

4.3.1. Key market trends, growth factors, and opportunities

4.3.2. Market size and forecast


5.1. Overview

5.2. Short message service (SMS)

5.2.1. Key market trends, growth factors, and opportunities

5.2.2. Market size and forecast

5.3. Wireless application protocol (WAP)

5.3.1. Key market trends, growth factors, and opportunities

5.3.2. Market size and forecast

5.4. Near-field communication (NFC)

5.4.1. Key market trends, growth factors, and opportunities

5.4.2. Market size and forecast


6.1. Overview

6.2. Personal

6.2.1. Key market trends, growth factors, and opportunities

6.2.2. Market size and forecast

6.3. Business

6.3.1. Key market trends, growth factors, and opportunities

6.3.2. Market size and forecast


7.1. Overview

7.2. Hospitality & tourism

7.2.1. Key market trends, growth factors, and opportunities

7.2.2. Market size and forecast

7.3. Media & entertainment

7.3.1. Key market trends, growth factors, and opportunities

7.3.2. Market size and forecast

7.4. Retail

7.4.1. Key market trends, growth factors, and opportunities

7.4.2. Market size and forecast

7.5. Healthcare

7.5.1. Key market trends, growth factors, and opportunities

7.5.2. Market size and forecast

7.6. Energy & utilities

7.6.1. Key market trends, growth factors, and opportunities

7.6.2. Market size and forecast

7.7. IT & telecommunications

7.7.1. Key market trends, growth factors, and opportunities

7.7.2. Market size and forecast

7.8. Others

7.8.1. Key market trends, growth factors, and opportunities

7.8.2. Market size and forecast


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