Micronutrients and vitamins are added into food products for food fortification process. After food fortification process food becomes more nutritious. Food manufacturers use this process by adding food fortifying agents to increase micronutrients and vitamins in their food products. To reduce dietary deficiency food fortifying agents are used in staple foods. Food fortifying agents are added to dietary food and cereals to enhance its nutrients. The major driving factor for food fortifying agents is rising demand for healthy food. Consumer awareness about healthy food products is increasing due to their changing lifestyle. There are many factors which are active as obstacles in the growth of food fortifying agents market. Over absorption of food fortifying agents leads to create toxins in the body. Vitamins A, D, E are fat-soluble vitamins which get absorbed into fat and leads to saturate their amount in the body.
Rising concerns on ever-increasing health problems to spur the demand for food fortifying agents:
To enhance the nutrition value of food, food fortifying agents are used. It helps to reduce chronic diseases such as high blood pressure, cardiovascular diseases, alzheimer disease, and many others which are caused due to lack of nutritious food. There are two types of food fortification first one is mandatory and the second one is discretionary. For mandatory food fortification FDA has established guidelines & standards. Food fortifying agents are used in pet food manufacturing and pharmaceuticals. There are many food fortifying agents like minerals, vitamins, lipids, carbohydrates, proteins, and others. The consumer’s diet across various regions can lack particular nutrients due to their local soil and from a deficiency in staple food which leads to increase demand for food fortifying agents. Food products like milk, cereals, dietary food contain food fortifying agents. For example, Vitamin C fortification is used in beverage and juices to enhance its vitamin c content, to make infant formula calcium and phosphorus fortification is used, Fortification of milk is done by vitamin A. Global under nutrition population is increasing which leads to increase demand for food fortifying agent.
Global Food fortifying agents Market: segmentation
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On the basis of product type, global Food fortifying agents Market has been segmented as – Probiotics Minerals Prebiotics Vitamins Carbohydrates Others
On the basis of application, global Food fortifying agents Market has been segmented as Pet food, animal feed, and animal nutrition Cereals & Cereal-Based Products Bulk Food Items Dairy & Dairy Products Dietary Supplements Fats & Oils Infant Formula Others
On the basis of region, global Food fortifying agents Market has been segmented as – North America Latin America Europe South Asia East Asia Oceania Middle East & Africa Emerging Countries
Global Food fortifying agents Market: Key Players
The key players identified across the value chain of the global Food fortifying agents Market include Cargill Incorporated, PPG Industries Inc., I. du Pont de Nemours and Company, Kellogg Co., Royal DSM, Evonik Industries AG, BASF SE, Ingredion Incorporated, Arla Foods, Nestle Sa, Archer Daniels Midland Company, Hansen Holdings A/S etc.
Opportunities for Participants in the Food fortifying agents Market –
North America is a global leader in food fortifying agents market. With the rise in chronic diseases and obesity problem consumer prefer healthy food which leads to driving the market for food fortifying agents. Chronic diseases are rapidly increasing in China and India which leads to an increased demand for food fortifying agents in this region. Food fortifying agent market is rapidly growing in the Asia Pacific region. The Food and Agricultural Organization (FAO) and the World Health Organization (WHO) recognized food fortification as one of the key strategies to reduce the widespread malnutrition, in underdeveloped countries. Due to this adoption of food fortifying agents in the industry is increasing. To shorten the gap between agriculture and nutrition food fortifying agents are used in developing countries like India and Nigeria. High cost related to food fortifying agents is the major restraint in this market. Depending on the food manufactures fortification level varies. Most of the food manufacturing companies adopt fortification method to enhance the quality of their food products.
Brief Approach to Research
Our analysis will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Key Data Points Covered in the Report:
Some of the key data points covered in our report include: An overview of the food fortifying agents Market, including background and evolution. Macroeconomic factors affecting the food fortifying agents Market and its potential. Market dynamics, such as drivers, challenges, and trends in the Food fortifying agents Market. Detailed value chain analysis of the food fortifying agents Market. The cost structure of the products and segments covered in the study of the food fortifying agents Market. In-depth pricing analysis, by key product segments, regions and by major market participants in the food fortifying agents Market. Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario. Analysis of the market structure, including a tier-wise categorization of key market participants in the food fortifying agents Market. Competitive landscape of the market, including detailed profiles of the top players in the food fortifying agents Market.
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