Luxury Ayurveda is one of the world’s most comprehensive approaches to healthy living. The Ayurveda products have been strongly recognized throughout Asia, Africa and among the Red Indians of North and South America as a very holy and effective approach to treating diseases. Although Ayurveda is not widely accepted as modern medical science, still the industry has gained recognition throughout the globe as an alternative system of modern medicine.
The luxurious Ayurveda industry India is emerging as a noteworthy pace. The luxury Ayurveda product segment has been flourishing in India for many decades. Face products, hair care products, bath & body products, and other wellness products are the major categories being retailed within the industry. Increasing the overall affordability and accessibility of Ayurveda products, attracting private investors, promoting Ayurveda hospitals and medical value travel, are the major growth drivers of India luxury Ayurveda market.
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The Indian Ayurveda industry can be broadly categorized into the organized and the unorganized sectors, out of which, organized sector is guiding the growth of luxury Ayurveda market with-in India. The organized players are taking Ayurvedic recipes into high-end personal care and are targeting Indian and international consumers with higher affordability power. Forest Essentials, SOVACARE and Kama Ayurveda are the manufacturer of luxury Ayurveda products in India and are witnessing continuous growth within the country. For instance, the Kama Ayurveda company posted revenues of Rs 72.9 crore in 2018 versus the Rs 41.00 crore the year before. It also reported a net profit of Rs 2.54 crore in 2018.
There are several factors that have aided the luxury Ayurveda market in India, out of which, the rise of e-commerce is the strongest growth factor for India luxury Ayurveda market. E-Commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to USD 200 billion by 2026 from US$ 38.5 billion as of 2017. The increasing internet and smartphone penetration in India have triggered the market growth of luxury Ayurveda in India.
The manufacturers of luxury Ayurveda have already covered almost every tire 1 cities in India and are looking forward to expanding their businesses in tire 2 & 3 cities very soon. Furthermore, rising medical tourism in India is another key factor which has encouraged the growth of luxury Ayurveda in the country. Many parts of the country such as Kerala, Uttarakhand, and others are known for Ayurveda hub. There is a rise in the number of luxuries Ayurvedic resorts and retreats in the country and is strongly attracting Indian population and tourists. This rise in the number of Luxury Ayurvedic resorts and retreats is also escalating the demand for luxury Ayurveda products in the country.
Based on the product type, the market has been classified into face care products, hair care products, bath & body products, wellness products and others. In product type segment, face care product contributed around xx% market share of the India luxury Ayurveda market in 2018.
Based on demography, the market is categorized into men, women and unisex segments. At present, unisex represent xx% of the total luxury Ayurveda market.
The India luxury Ayurveda market is segmented based on distribution channel as online stores & offline stores. The online stores segment accounted for about xx% of the total India luxury Ayurveda market value in 2018, with the former constituting around xx%.
The competitive landscape of the market has been examined in the report. Some of the key players operating in the market include;
– Forest Essentials
– Kama Ayurveda
– Other prominent players
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Table of Contents:
1.1. Research Methodology
1.2. Geographic Scope
1.3. Years Considered
2. Executive Summary
3. Market Overview
3.1. India Luxury Ayurveda Market Overview
3.2. Market Definition & Key Market Segments
3.3. Industry Development
3.4. Market Maturity
3.5. Porter’s Five Force Analysis
3.6. Industry Value Chain Analysis
3.7. Macro-Economic Trends
3.8. Industrial Supply Chain Analysis of India Luxury Ayurveda
4. Impact Analysis
4.1. Impact Analysis of Indian Ayurveda Industry
4.2. Impact Analysis of Global Luxury Ayurveda Market
4.3. PEST Analysis
5. Competitive Landscape
5.1. India Luxury Ayurveda Market Value Forecast & Y-o-Y Growth Analysis, 2018-2024
5.2. India Luxury Ayurveda Market Share, By Company 2018
6. Growth Drivers & Barriers in India Luxury Ayurveda Market
7. India Luxury Ayurveda Market Value (USD Million) Forecast & Y-o-Y Growth Analysis, 2018-2024
7.1. By Product Type
7.1.2. Strategic Insights
220.127.116.11. Market Attractiveness, By Product Type
18.104.22.168. BPS Analysis, By Product Type
7.1.3. Face Care Products Market Value (USD Million) Forecast & Y-O-Y Growth Analysis, 2018-2024
7.1.4. Hair Care Products Market Value (USD Million) Forecast & Y-O-Y Growth Analysis, 2018-2024
7.1.5. Bath & Body Products Market Value (USD Million) Forecast & Y-O-Y Growth Analysis, 2018-2024
7.1.6. Wellness Products Market Value (USD Million) Forecast & Y-O-Y Growth Analysis, 2018-2024
7.1.7. Others Market Value (USD Million) Forecast & Y-O-Y Growth Analysis, 2018-2024
7.2. By Demography
7.2.2. Strategic Insights
22.214.171.124. Market Attractiveness, By Demography
126.96.36.199. BPS Analysis, By Demography
7.2.3. Men Market Value (USD Million) Forecast & Y-o-Y Growth Analysis, 2018-2024
7.2.4. Women Market Value (USD Million) Forecast & Y-o-Y Growth Analysis, 2018-2024
7.2.5. Unisex Market Value (USD Million) Forecast & Y-o-Y Growth Analysis, 2018-2024
7.3. By Distribution Channel
7.3.2. Strategic Insights
188.8.131.52. Market Attractiveness, By Distribution Channel
184.108.40.206. BPS Analysis, By Distribution Channel
7.3.3. Online Stores Market Value (USD Million) Forecast & Y-o-Y Growth Analysis, 2018-2024
7.3.4. Offline Stores Market Value (USD Million) Forecast & Y-o-Y Growth Analysis, 2018-2024
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