Anthocyanin is the form of flavonoid. It is a large class of plant-based pigments and used as natural coloring agents in many industries. It does not have any odor or flavor. Its color varies from red, purple to blue. Anthocyanin is a water-soluble pigment which is mostly used in food and beverage industry as a coloring agent. There are many health benefits associated with anthocyanin, it acts as anti-oxidant. Anthocyanin is extracted from fruits and vegetables which are in red, purple or blue in color. Berries, eggplant, cherries, mangos, blueberries, raspberries, plums, black currant, asparagus, olives, oranges, figs, radishes, red cabbage, pomegranates, black beans, black rice, kidney beans, beets, and red-fleshed peaches are some of the sources which contain anthocyanin. It has wide application in the pharmaceutical industry. Nowadays people are more concern about their health which increases the demand for healthy food and beverages in the market. Most of the food processing companies use food additives to make their products up to the mark in the industry. For fulfilling the demand of the health-conscious customers, manufactures of the food and beverages preferred natural coloring agents which drive the market for anthocyanin.
Health Benefits Associated with Anthocyanin Increases its Demand in the Pharmaceutical Industry:
Anthocyanin has wide application in specialty drugs and pharmaceuticals. Apart from having antioxidant properties it also has anti-inflammatory, anti-microbial and anti-allergic properties. It helps to improve the microcirculation of the body and accelerate the metabolism process which helps to reduce obesity. According to a study regular intake of anthocyanin helps to reduce the risk of respiratory disorders and heart disease. According to the study, anthocyanin helps to reduce the risk of heart diseases. It has an anti-oxidant property which helps to prevent breast cancer. It extracted from blueberries helps to reduce cancer. Anthocyanin also fights with oxidative stress which reduces chances of heart disease. It is also used in health supplements. As per research, supplements which contain high amount anthocyanin extracted from blueberry helps to improve brain power in children from 7 to 10-year-olds. It fights with free radicals present in the human body and offers anti-cancer and anti-inflammatory benefits. It is widely used to make herbal medicines used to treat colds, high blood pressure, urinary tract infection, etc. due to this wide applications, anthocyanin market is expected to exhibit rapid growth in the pharmaceutical industry over the forecast period.
Global Anthocyanin Market: Segmentation
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On The Basis Of Source, Global Anthocyanin Market Has Been Segmented as- Fruits Vegetables Flowers Legumes & Cereal
On The Basis Of End Use, Global Anthocyanin Market Has Been Segmented as- Food & Beverage Industry Bakery & Confectionary Dairy Products Beverages Others Nutraceutical Industry Pharmaceutical Industry Personal Care and Cosmetic Industry Animal Feed
On the Basis of Application, Global Anthocyanin Market Has Been Segmented as- Viscosity Modifier Natural Colorants Anti-oxidants
Global Anthocyanin Market: Key Players
Some of the key players identified across the value chain of the global Anthocyanin Market include: GNT Group, Lake International Technologies, Synthite Industries, Hansen A/S., Kalsec Inc., Archer Daniels Midlands Co, Kalsec Inc., Naturex S.A. , Sensient Technologies Corp, Naturex S.A., D.D. Williamson and Co. Inc. and Symrise A.G., Food Ingredient Solutions LLC, American Color Research Center, Inc. (ACRC), ColorMaker, Vinayak Ingredients India Pvt Ltd, Fiorio Colori, FRUTAROM NATURAL SOLUTIONS.
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Opportunities for Participants in the Anthocyanin Market –
Health benefits of Anthocyanin increases its demand in the pharmaceutical industry. In North America and Europe people are more conscious about their health which leads to an increase in the demand for healthy and nutritious food in that market. Anthocyanin is used in healthy foods as a natural coloring agent which drives the market for Anthocyanin. Anthocyanin is also used in health supplements. These supplements are used to cure diseases such as cancer, diabetes, cognitive decline, and several cardiovascular diseases. This helps to drive the market for Anthocyanin. Anthocyanin is also used in personal care and cosmetic industry as it prevents premature aging. It used as a coloring agent in dairy products like ice creams, yogurt, etc. In Asia Pacific demand for natural and healthy food products is increasing. This helps to increase the market for Anthocyanin in the food and beverage industry.
Brief Approach to Research
Our analysis will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Key Data Points Covered in the Report
Some of the key data points covered in our report include: An overview of the anthocyanin market, including background and evolution Macroeconomic factors affecting the anthocyanin market and its potential Market dynamics, such as drivers, challenges and trends in anthocyanin market Detailed value chain analysis of the anthocyanin market The cost structure of the products and segments covered in the study of anthocyanin market In-depth pricing analysis, by key product segments, regions and by major market participants in the anthocyanin market Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario Analysis of the market structure, including a tier-wise categorization of key market participants in anthocyanin market Competitive landscape of the market, including detailed profiles of the top players in anthocyanin market
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