Pet Jerky Treat Market: Introduction
Jerky meat is preserved meat by the drying process and it is available in thin strips. The jerky meat has the specified thickness. There is a various process to cured the jerky means such as lethality treatment. The jerky meat can of meat of chicken, duck, pork, beef, and lamb, and the other combinations can be made by using dry fruits and sweet potatoes. The jerky is considered as the rich source of protein and it consists of low-fat levels, which makes it ideal protein and dietary supplements for the pets like dogs and cats. Thus pet owners prefer the pet jerky meats as the daily nutritional supplements for their pets.
The most of the pet jerky treat is gluten-free, such as chicken pet jerky treat is gluten-free which prevents the digestive diseases and allergies in case of pet dogs. The pet jerky treats are popular among the pet owners as it does not require any preparation as it is ready to serve meat for the pets. This saves a lot of time of pet owners and provides convenience.
The Regional Players in Pet Jerky Treat are Benefiting by the Regulations in the U.S and Europe Market
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The food and drug administration of the United States released the data from 2007 to 2013. Which shows that almost 4000 dogs became sick and over 500 were died due to pet jerky treat, but the actual cause of the illness remains unknown for the pet jerky treat market and the pet owners. The U.S government warn to avoid pet jerky treat which is manufactured in china. This results in the positive side for the regional players in the United States and Europe. They started to label the product with the origin of the meat and other ingredients as they faced the stringent government regulations for pet jerky treat production.
This regulations from the government helps the regional players to provide the genuine pet jerky treat to the customers and observed the shift as the sales of pet jerky treat manufactured by the regional player get increased. The pet owners now opting for the natural diet of their pets and which is expected to increase the market demand for pet jerky treat across the globe.
Global Pet Jerky Treat Market: Market Segmentation
On the basis of source, pet jerky treat market has been as, Chicken Duck Lamb Beef Pork Others
On the basis of Pet Type, pet jerky treat market has been segmented as, Dogs Cats
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On the basis of Distribution Channel, pet jerky treat market has been segmented as, Business to Business Business to Consumer Hypermarket/Supermarket Convenience Store Specialty Store Online retail
Pet Jerky Treat Market: Market Participants
The market participants operating in the global pet jerky treat market identified across the value chain include Mars, Inc., TDBBS, LLC, Dogswell, Nestlé S.A.(Purina), Rocco & Roxie Supply Co., Big Heart Pet, Inc, Blue Buffalo Pet Products, Inc. among the other per jerky treat manufacturers.
Opportunities for the Participants in the Pet Jerky Treat Market
The number of pet owners is increasing continuously and the pets need to be fed well with all the necessary nutrients. The pet jerky treat contains high nutritional quotient and it does have long shelf life due to cured processing. These factors are expected to increase the demand for pet jerky food across the globe. The pet jerky treat is available in the various products type like organic and grain-free coupled with regional flavoring as per the requirement of pet owners. This is a good appetizer for pets. This is expected to boost the market growth of the pet jerky treats globally. Some of the pet owners still hesitate to go for pet jerky treat as prolonged illness or deaths are still associated with the pet jerky food. This is hindering the pet jerky treat market from reaching its full potential.
Globally North America and Europe are dominating the market due to high disposable income and an increasing number of pet owners. The Asian countries are expected to show high market growth and it is the next potential market for the manufacturers of the pet jerky treat market. The Middle East & Africa are also expected to show potential growth over the forecasted period.
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